The Story Behind Simpatico

When we started building Conch Coffee, we wanted every detail to matter. We searched for real authenticity. A true reason behind what we did and why we did it. We spent hours on the small things—choosing the right coffees, picking the right packaging. Naming the roasts was no different.

Here’s a glimpse into how each name came to be. We hope the stories from our past make you smile and think of your own.

Simpatico means to be agreeable, to be on the same wavelength. I think of it like a boat on the ocean, moving with the waves, going with the flow. Finding that balance in life is something we all chase. It’s there, just within reach, and then it slips away again. Sometimes it's the actions of others that knock us off course, sometimes it’s our own doing. Life shifts with events—both good and bad. Changing jobs, moving cities, starting a family—these are the things that test us. 

But the experience of it all is the best part if you carry the right attitude. If you learn to go with life, to enjoy the process and not just the results, things become a little less heavy. Raising kids has put this into clearer perspective for me. It’s the hardest and most rewarding thing I’ve ever done. I’ve learned a lot just by watching them, seeing how they react to life. 

And traveling, seeing different countries, different islands—those experiences have shown me how the Simpatico attitude makes life better. When you stop fighting the flow and learn to move with it, things seem to work out.